If you get on the wrong train, get off at the next station - the longer you stay, the more expensive the return trip will be.

My career has been defined by a commitment to communication, strategy, and self leadership and that has led me on some wild adventures. I started in PR, marketing and communications, founding my first consultancy from scratch in the UK, which went on to serve the B2B market for over 18 years. This consultancy helped numerous global and local organisations scale, innovate, and transform their brand presence.

My work has spanned industries, from aviation and logistics to creative arts and education, giving me a broad perspective on what it takes to build resilient, impactful businesses. Along the way, I also co-founded a wine tap bar in a shipping container that became a local success story and an experiment in community building, brand storytelling and doing things differently.

In addition to my entrepreneurial ventures, I have held senior leadership roles in global organisations, managing diverse, high-performing sales and marketing teams and driving strategic growth through an unwavering focus on adding value. 

My academic journey has been equally important, from IT to Law, to gaining an MBA with distinction in Leadership and Management at York St John University and going on to become an ICF trained coach via Empower World. I have since invested in ongoing professional development, earning multiple credentials in social psychology, NLP, and coaching.

Today, I leverage this diverse experience to mentor emerging leaders, guide business owners through pivotal growth stages, and support the exposure of ethically aligned coaching through my work at Hatch-Inc. My mission is to share what I’ve learned, the hard-earned insights that can help others move faster, with greater confidence and clarity.